By Nemuel Ondima
Kenya’s leading retailer Naivas supermarket is set to open the doors of its 80th outlet at the iconic Greenspan Mall, located in Donholm an estate at the heart of the sprawling Eastlands region of Nairobi.
The mall is not only strategically located but the only destination mall in the expansive residential area.
This store opening marks the kickoff of the retailer’s expansion plans for the year.
The new outlet covering 57,000 square feet becomes the retailer’s biggest outlet by store size with the shopping space resting at the mall’s ground floor.
This development makes this outlet the second foodmarket in the larger Eastlands region after the recent upgrade of the Buruburu store into this store format.
Speaking on the new development, Naivas Chief commercial officer Willy Kimani said, “As a business, this store is a moment of sheer pride and testament to what time can do. In 2004, the business made a strategic move into neighborhood stores with the Komarock outlet being the very first in the Eastlands region. The store extended warm hospitality synonymous with the Kenyan culture to the brand and in turn we became part of the community. It therefore seems apt that our flagship store is also now set in this region, an area that has supported so many of our residential stores and this is our way as a homegrown brand of ‘kurudisha mkono’ the Kenyan way to the great people of Eastlands.”
“This is not a race to fill every available retail space, but a very strategic and calculated business move supported by market research and data to ensure that wherever the business sets up shop, there is a ready market and it will be meeting a need. The innovation in the foodmarket store format that you’ll witness in Greenspan is a testament to our commitment to innovate in order to meet shopper needs whether explicitly or implicitly expressed,” concluded Willy Kimani.
“We are excited to welcome Naivas Supermarket on board as a partner who we believe fits perfectly within our growth and expansion strategy. As always, we strive to continually offer shoppers and patrons a wide variety of brands and a memorable experience in one location.” said,