Canon Launches its Revolutionary Product

MaryAnne Musilo

Canon Central and North Africa announced today its long-awaited R-tour’s commencement in Kenya from June 2nd that will witness the launch of two of its revolutionary products EOS R3 and EOS R5 C alongside showcasing its newly introduced Powershot Zoom, the EOS R7 and EOS R10.

The launch event for R-tour entailed a live practical demonstration of EOS R3 by travel photographer, Peter Ndungu and renowned musician, King Kaka who also presented content showcasing the use of EOS R5C.

Canon aims to be part of Kenya’s digital transformation journey by elevating the imaging technology sector.

The EOS R3 offers all the familiarity and speed of Canon’s Renowned EOS-1 series. With a brand new, innovative 24.1 megapixel sensors and gives an optimal balance of performance, resolution and speed.

The EOS R5 C is powerful, hybrid cinema camera which combines the professional film making features of the cinema EOS range with the EOS R system’s photo capability.

A high resolution, full frame CMOS sensor, DIGIC X processor and the RF Mount, are the crucial three elements that enable high fidelity 8k capture and 45 megapixels still photo capture at burst speeds up to 20 frames per second all in a single body.

“We are thrilled to launch R-tour in Kenya that serves as a very significant market to us. We have seen some exceptionally brilliant photographers come out of Kenya and some equally breath-taking and nerve-wracking photographs take birth from the WRC Safari Rally. Kenya is swiftly making its mark in sports and wildlife photography with the market evolving at a rapid pace. The R-tour gives us an opportunity to get closer to our customers, photographers, partners, fans and enthusiast who want to deep-dive into the world of photography but either lack resources or opportunities. Through the R-tour, we want to ensure that we create these micro-opportunities for all those interested in learning about Canon, its products or even photography in general that they can leverage on. For me, R-tour stands for building relations and that’s what we are here for in Kenya,

said Amine Djouahra – B2C Sales and marketing director canon central and North Africa.

” We make sure that we are upto the latest technology and satisfying the customers” He added

” I love the way it is light. You don’t have to carry a heavy kit. The technology is to die for.”

stated Usha Harish- Professional wildlife photographer.

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